32 Red Bingo Switch Their Spanish Operation To Microgaming

May 28, 2011

32 Red Bingo has migrated their Spanish bingo operations from the Parlay Entertainment platform to the Microgaming platform. The reason the company chose Microgaming is that they were already hosting their Casino and Poker games at Microgaming so it simply made sense to have all their operations on the same network. Ed Ware, the chief executive officer for the company commented that Microgaming had impressed them with their qualitative product and great service provision in the time that they had been doing business together.

Microgaming has been servicing the company's casino and poker software for some time and has a 'can do' approach to its clients. The 32 Red Casino has been a great success over recent years winning a string of awards. Those in control of 32 Red now have high hopes that now their Spanish bingo product is also powered by Microgaming they can make inroads in the Spanish online bingo sector.

To date 32 Red has not really managed to challenge the market leaders even in the lucrative UK online bingo sector. 32 Rede Bingo currently offer all new players a very generous ￡10 free no deposit bonus but so far have lacked the marketing power to establish their online bingo product.

Microgaming's head of network games, Lydia Melton, commented that the company is 'passionate' about Bingo so including 32 Red in this aspect seemed like a natural progression since they already had the Casino and Poker side of the business. She also added that since 32 Red had chosen to bring them on board with the bingo side of their business, this was a clear testament of how good their software and support systems actually are.

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