Initial Rewards Signs Three Year Deal With Merge Gaming Network

March 05, 2009

Initial Rewards Ltd, a global leader in loyalty reward programs and promotional merchandise for the online gaming industry, announced the company has signed a three year deal with Merge Gaming Network to provide loyalty platforms and support across all licenced brands of the poker software provider.

"Through this deal with Merge Gaming, Initial Rewards re-affirms its leading position within the loyalty industry for online gambling operators", comments Initial director Lee Reuben. "Our relationships with Playtech, Microgaming, CryptoLogic and now Merge Gaming Network deliver loyalty rewards to thousands of customers each month. We're proud to be the number one tool in customer retention for the e-gaming industry."

Merge Gaming Network has more than eighteen brands hosting poker rooms using Merge back-end software and administration tools, including Carbon Poker and PDC Poker. The company is quickly becoming one of the fastest growing networks in the online gaming industry, offering clients a flexible, customizable package to set up an operation, and Initial Rewards makes the perfect partner for each client's loyalty platform.

"We searched high and wide looking for a loyalty store provider, in the end the choice was simple. Initial are the best in the business and have been for a long time. Merge Gaming is a highly innovative company and some of our licensees will be doing some exciting projects with the store." Marketing Director, Ian Williams stated.

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