Jackpot Joy Bingo Employs New Advertising Agency
August 04, 2009
Jackpot Joy Bingo has appointed a new advertising agency, Campbell Lace Beta, to handle its advertising campaigns. Campbell Lace Beta, a relatively young player in the sector of media and advertisement, won this lucrative multi million dollar contract with Jackpot Joy in the face of stiff competition.
Gamesys, the company that owns Jackpot Joy Bingo, started looking for an advertising and media agency to handle its brief worth ￡5 million pounds. Four media and advertising agencies were shortlisted for the final round of this prestigious contract with Gamesys. Among them were Publicis, the creative agency, which is run on a partnership basis with Zenith Optimedia, and Campbell Lace Beta, which runs on partnership with Goodstuff Communications. The review began a couple of months ago under the leadership of Lee Fenton, the marketing director of Jackpot Joy. Recently, Jackpot Joy Bingo announced the winner to be Campbell Lace Beta.
Campbell Lace Beta is a start-up advertising and media company, which was established by Garry Lace and Robert Campbell. It is managed on a partnership with Goodstuff Communications. Recently, this company won a lucrative contract with Thomas Cook; and during the same week, it obtained the Jackpot Joy Bingo contract.
Gamesys, which owns a number of online gaming venues, is among the most prominent of online gaming companies. The company runs Sun Bingo for News International and makes a net profit of $30 pounds per annum. This makes Gamesys one of the most powerful online gaming companies in the world.
Established in 2006, Jackpot Joy Bingo is among the most successful online bingo gaming sites around. Online bingo players can expect some of the largest jackpots in the online bingo gaming world at Jackpot Joy Bingo. The site offers a wide variety of exciting games such as classic slots, bingo, new games, multi line slots, instants, and casino games. Now, with Campbell Lace Beta to take care of its media and advertising requirements, the online bingo site is expected to attract an even larger number of online bingo players to swell its huge online bingo gaming community.
From now on, Campbell Lace Beta will handle all the advertising campaigns for Jackpot Joy Bingo. This highly successful media and advertising agency will focus on growing and developing the online gaming business at Jackpot Joy Bingo, for which it will create innovative ad designs to not only attract a large number of new players to Jackpot Joy Bingo, but also encourage the existing members to remain loyal to the online bingo site.
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