Littlewoods Bingo Makes ￡500,000 Profit

March 25, 2009

Littlewoods Bingo announced its annual results and said they had increased profitability in 2008 by 150%, making a total of ￡500,000 profit.

Registered players at Littlewoods Bingo grew by 67% to 205,000 and active players grew by 42% to 18,500.

Littlewoods Bingo launched in 2007 with St Minver Affiliates and is the main site on the company's network after their own in-house brand, Chit Chat Bingo.

Ian Penrose, chief executive of Sportech Plc, Littlewoods Bingo's parent company, said: "We have high hopes of creating a fast-growing, highly-profitable bingo operation. Growth is continuing as a result of focused marketing activity, together with high profile television campaigns undertaken in 2008 and continuing in 2009. We will continue to leverage the household name of Littlewoods and its reputation as the trusted name in gaming."

He said there was no plan to switch bingo software. "We continue to work closely with our bingo, technology and network partner St Minver to drive this forward and we expect to see further benefits in the coming year," he said.

Sportech Plc also operates Game On Bingo, which runs on 888's GlobalCom platform. Shares in Sportech fell 5.43% to 61 pence in early trading, despite the company producing a strong set of results across their betting and gaming businesses.

Related gambling news: