VC Poker Busts On Sexy Gambling Ad

A complaint was levied at betting commorancy Victor Chandler, which ran a VC Poker caravan featuring a scantily clad blooming female hide the strapline: " You amity female. Girl loves female. You amity bankroll. Baby doll loves bankroll. You own banknote. Baby doll loves you. " The complainant oral the ads were deficient.

Command its accommodation, the ASA agreed, despiteVictor Chandler Group's assertion that the ads had merely sought to suggest that " everyone loves a winner ". Instead, the ASA ruled, they implied that gambling would amend players'femininity lives.

The scanner again oral the line " clock how much you posses influence common, " reinforced the notion that men " even if socially inept, could obtain sexual success ".

Advertising rules ban association of gambling with sexual prowess. Victor Chandler Group has been told not to do it again.